About Proslope

Vision and mission

We are passionate about snowsports, mountain life and adrenaline sports. We want to spread that passion and enthusiasm.

Since our Proslope’s inception, we have always wanted to increase the accessibility of Skiing and Snowboarding, in both urban and rural areas of countries with little to no snowfall. Our love of Skiing and Snowboarding, enabled us to see the real potential in offering a revolutionary synthetic snow sports surface solution, that is miles ahead of the existing old surfaces currently on the market.

Back in 2012, the UK outdoor dry ski slope scene was looking tired and undervalued, as the consumers trend shifted to using the indoor ‘fridge’ alternatives. However, the UK’s indoor Snow dome ‘real snow’ slopes are expensive to run, expensive to maintain, expensive for the consumer and most importantly, without doubt bad for the environment due to the amount of energy needed to not only produce the snow, but also to keep the snow at the correct operating temperatures.

“…to proactively increase the worlds experience of snowsports, through the excitement of participation at accessible and affordable outdoor slopes!”

At Proslope, we believe there’s nothing better than experiencing skiing or snowboarding OUTSIDE, in the fresh air, and with our next generation snow sports matting, consumers can experience the thrill of snow sports, without needing to travel 100’s of miles or incurring the expensive cost of snow dome slope time.

Proslope are disturbing the “Dry Ski Slope” Industry. Traditional Dry Ski Slopes historically had mixed reviews, but this was always mainly down to the overall experience of poorly maintained slow surfaces designed in the 1950’s. We’re turning “Dry Slopes” into “Wet Slopes” with our unique integrated Atomising Water Mist System, and finally offering the skiing and snowboarding industry a synthetic surface without compromise!

Our People

Behind Proslope is a small, highly experienced team with deep roots in the ski and snowboard industry. From ski and snowboard coaching and seasons in the mountains to global sales and operations, every decision we make is shaped by real-world experience on and off the slope. We may be compact, but that’s our strength – agile, focused, and driven to challenge an industry that’s remained largely unchanged for over 50 years. Proslope exists to move things forward, combining proven knowledge with fresh thinking to deliver a better surface for the next generation of riders.

Kevin Butler - International Sales Rep"Working with partners around the world, it’s clear that every business is different - but the goal is always the same: a reliable, high-quality surface that performs. Proslope gives operators that confidence, and it’s rewarding to see installations helping communities grow their snow sports offering in all kinds of environments."

Adam Halstead - Managing Director"Proslope has always been about making skiing and snowboarding more accessible, without compromising the feel of being on snow. Coming from a coaching background, I’ve seen first-hand how important consistency and reliability are for progression. That’s what drives everything we do - creating surfaces that riders can trust, day in, day out."

Nick Warne - Logistics Director"There’s a lot that goes on behind the scenes to make sure every installation runs smoothly. From planning to delivery, it’s about getting the details right so our clients can focus on the bigger picture. Seeing a finished slope come together never gets old."

Trevor Iseard - Finance Director"For me, it’s about building something sustainable - both as a business and as a product. Proslope offers long-term value to operators, and that’s key. When you combine durability with performance, you’re creating something that stands the test of time."

Colin Iseard - Chairman"Having spent a lifetime in the industry, you get a good sense of what works and what doesn’t. Proslope is built on that experience. It’s not just about the product - it’s about understanding the needs of skiers, snowboarders, and operators, and delivering something that genuinely improves the experience for everyone involved."

Andy McPhail - Marketing Manager"Proslope has a great story to tell because it’s built by people who genuinely care about the sport. My role is about sharing that - showing not just what the product does, but what it enables. Whether it’s first turns or freestyle progression, it all starts with the surface."

Innovation‑ led mindset

At Proslope, we have built our business around a key set of values, all driven by our love of snow sports:

Affordability

For both our customers and the end consumer, there’s no doubt that Proslope matting is an affordable alternative to our competitors. When combined with the fact Proslope is more innovative and more fun to use – there’s a reason that slopes with our snowsports surface are seeing a huge increase in attendance!

Consumer Satisfaction

Proslope is MUCH nicer to ski or snowboard on, than other traditional ‘dry slope’ surfaces. It holds and edge better, is shock absorbent and holds mist more effectively, ensuring a smoother experience. This increases customer confidence and the overall experience!

Easy Installation

Proslope is easy to install and easy to replace, due to it’s grid layout and durable polyurathane construction. This means that installation and maintenance time is kept to an absolute minimum – ensuring any dropped revenue periods can be avoided.

Technology

Our surface won the ISPO Gold award back in 2015 for both innovation and technological advancements. Our bespoke integrated layering system, combined with years of water mist lubrication testing, means that our surface is at the forefront of ‘wet slope’ technology.